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Reviewed by: Cheryl LaGuardia, Research Librarian, Widener Library, Harvard University
The purpose of the Public Relations Journal is “to facilitate[e] the transfer of knowledge from the educational community to the professional community,” with a target audience of “practitioners, scholars and students of public relations and other aspects of applied organizational communication.” The journal’s editorial board is committed to “support[ing] and facilitat[ing] an increase in quality public relations research within the academic community, promot[ing] research necessary to grow and build public relations as a profession, and earn[ing] respect throughout the academic community as a highly thorough juried publication…” [and is] “dedicated to the online “publishing” of articles by academics or practitioners who examine public relations in depth and/or create, test or expand public relations theory.” The Board also encourages the submission of “notes on research in brief and book reviews…, accept[ing] all appropriate methodologies including social-scientific, case studies, philosophical, legal/historical and critical.” The Board reviews all articles submitted to the journal.
The quality of material here is excellent, both well-researched and well-written. The most recent issue available Vol. 9, No. 2 holds seven articles ranging over a wide variety of subjects, with pretty much “something for everyone” in the area of public relations. They include: “U.S. Public Relations Students’ Perceptions of PR: What College Students Think About PR Education and the PR Profession” (based on a nationwide survey of 786 U.S. college and university students who are members of Public Relations Society of America student chapters), “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis” (reporting on a ten-year longitudinal analysis studying how social and other emerging media technologies are bringing dramatic changes to how public relations is practiced), “PR Professionals' Technology Use: Emotional, Financial, and Professional Ramifications,” “Candidates for Accreditation in Public Relations: Role Enactment and the Social Media Synapse,” “The Contribution of Public Relations to Organizational Decision Making: Insights from the Literature,” “Employee Engagement in Relation to Employee-Organization Relationships and Internal Reputation: Effects of Authentic Leadership and Transparent Communication” (a wonderful article that every administrator in any organization should read!), and “Guanxi, Gift-Giving, or Bribery? Ethical Considerations of Paid News in China.”
There is plenty of information to be found in the Public Relations Journal that will be useful to institutions and organizations both within and outside the academy. It’s highly recommended for all public, corporate, and academic libraries.