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By Beth McGough, Social Media Manager
At the end of May, Mary Meeker’s 2015 Internet Trends report was released.
Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, first began publishing the report in 1995 while at Morgan Stanley. Continuing today, it is an important source of technology trend data and analysis.
The Internet Trends report is an authoritative information source of technology data and analysis. With this information librarians can consider what trends will impact library services. Meeker’s report offers more than data about technology; the analysis connects technology to social trends that also impact libraries.
Mobile is a top trend referenced throughout the report. Slide 14 illustrates the increased time spent per day with digital media; about half of that time is now spent with a mobile device. People are spending more time with their mobile device and using it to communicate differently. While talk and text are features on every phone, messaging apps are among the top ten apps used globally, including WhatsApp, Facebook Messenger, LINE, and WeChat. Slide 48 details the reasons messaging apps are so popular. Messaging apps combine speed, creativity, privacy, and personalization in a new way, not available through standard communication features.
According to Meeker, the rise of user generated content on apps such as Instagram, Snapchat, and Pinterest is recreating the internet for millennials. Twelve- to twenty-four-year-olds are driving the re-imagining of internet usage with visuals. Meeker goes into detail starting on slide 66. Millennials love their phones, love creating images and video, and love posting visuals on social media.
Smart phone usage among millennials is not only influencing the type of content on the internet, but expectations for services. Eighty-seven percent of millennials always have their phone by their side, expecting to get what they want, when they want it. Apps that provide services on demand continue to grow and the type of services offered is widening.
These are only a few highlights from Meeker’s Internet Trends report. Look through the slides and consider how these trends are reflected in your community and how expectations for library services could be changing.