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When I think of bookmobiles from the past, I remember their sound, their smell, and the nice people who always staffed them. And I remember hurrying to finish all the books I checked out before they came back the next week.

But not all bookmobile memories are warm and fuzzy. In celebration of World Book Day, the 7UP company recently commissioned Argentinian artist Raul Lemesoff to construct a unique bookmobile: a book tank.

Lemesoff began with a stripped-down 1979 Ford Falcon, on which he built an exterior framework capable of carrying 900 books.

From the article: “Lemesoff refers to [the tanks]… as Weapons of Mass Instruction, and he drives them around the streets of Argentina giving free books to anyone who wants one, as long as they promise to read it.”

Watch the "how it's made" video here:


15 Apr 2015

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