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Overview

The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from three sources:

  • Hoover's Company Profiles, which offers information on 40,000 global public and non-public companies including location, summary financials, competitors, officers, and more
  • OxResearch, which features succinct articles covering significant economic and political developments of major significance from a network of over 1,000 faculty at Oxford and beyond
  • Snapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008

For a much more comprehensive market research product, try ABI/INFORM Trade & Industry, which is also available in the ABI/INFORM Collection, the Business Premium Collection, and ProQuest Central.

  • Content Type: Scholarly Journals, Working Papers, Newspapers, Blogs Podcasts and Websites, Books, Conference Papers and Proceedings, Dissertations and Theses, Magazine, Other sources, Reports, Standards and Practice Guidelines, Tables, Trade Journals, Wire Feeds, Working Papers, Video and Audio
  • The Business Market Research Collection brings three former standalone products into one resource to help students conduct market research more easily.
  • Featuring profiles of more than 40,000 companies, 600 industries, and 225,000 key executives, the Business Market Research Collection provides easy access to the most thorough and up-to-date business information available.
  • Snapshots Series reports provide users with all they need to produce business plans, marketing plans, startup plans, new business development, market growth analysis, and strategic and financial plans.
  • Hoover’s Company Profiles are linked directly to other ProQuest resources with IntelliDocs™ technology. This allows users to add context to company information by linking directly from articles in ProQuest to the Hoover's Company Profile.
  • Snapshots Series reports also provide concise business information including market size, market segmentation, market shares, market share weblinks, market distribution, market forecasts, and socio-economic data provided by the Economist Intelligence Unit, along with a list of "further sources" for additional research opportunities. A "first draft of history," OxResearch delivers succinct articles analyzing economic and political developments worldwide to help users research and analyze the impact of probable developments on the business climate.
  • OxResearch reports are compiled by a team of over 1,000 economists, international relations specialists, and political/social analysts from Oxford University and other leading universities to give a truly objective and multidisciplinary view.

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