Content area
Full text
ABSTRACT
Augmented Reality games like Pokémon GO have emerged as innovative solutions to counteract sedentary lifestyles by promoting physical activity, social interaction, and mental well-being. This study explores the impact of Pokémon GO on Croatian players, a demographic known for relatively low physical activity and rising obesity rates. Utilizing a 39-question online survey, data from 72 respondents were analyzed to assess the game 's contributions to players" physical, social, and mental health. The findings reveal that the average player spends 342 minutes per week in motion while playing the game, more than double the World Health Organization 's recommended minimum of 150 minutes. Additionally, 75% of players reported walking more frequently, 58.3% made new friends, and 55.6% experienced improved mental health, affirming the game 's multifaceted positive effects. By integrating quantitative measures with player self-assessments, this research extends the existing body of knowledge by focusing on a localized population, demonstrating Pokémon GO 's effectiveness in a cultural context marked by sedentary behavior. The study underscores the potential of augmented reality games to foster healthier lifestyles and provide engaging, scalable alternatives to traditional physical activity. These findings contribute to the broader understanding of how gamification and technology can enhance public health initiatives, paving the way for future interdisciplinary research on the design and implementation of health-focused games for diverse populations. Keywords: Pokémon GO, augmented reality, AR games, physical health, social health, mental health, Croatia
1. INTRODUCTION
A sedentary lifestyle, characterized by prolonged engagement in low-energy activities, has become increasingly prevalent in recent years. This shift toward inactivity poses significant health risks [1], affecting physical, mental, and social well-being. Despite the well-documented benefits of physical activity in preventing diseases and enhancing quality of life, many individuals face challenges in maintaining motivation for exercise and social engagement. With the growing ubiquity of smartphones and mobile applications, there is a rising trend to integrate physical activity and socialization into interactive health-oriented applications [2]. Pokémon GO, a widely popular augmented reality (AR) application for smartphones, blends real-world and digital environments to promote movement and social interaction [2]. Although not specifically designed as a fitness application, Pokémon GO has successfully motivated millions to incorporate positive behavioral changes into their daily routines. Its emphasis on physical movement categorizes it as an...