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The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands
The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brandsReinders, Machiel J; Bartels, Jos.
Journal of Brand Management; London Vol. 24, Iss. 1, (Jan 2017): 68-85.
DOI:10.1057/s41262-016-0019-z

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