ANN ARBOR, MI, July 22, 2015 – Clay McDaniel joined ProQuest as Vice President Global Marketing. In this role, Mr. McDaniel will oversee the teams responsible for the company’s comprehensive integrated go-to-market strategies, including product and field marketing, corporate communications, brand, and marketing operations.
“Clay brings to ProQuest an extensive background in product and digital marketing leadership roles within a diverse array of global software, services and digital media companies,” said Kristi Marchbanks, senior vice president, global sales, marketing and customer experience, ProQuest. “His expertise will help shape our vision for the marketing organization and develop customer-centric and market focused strategies.”
Prior to joining ProQuest, Mr. McDaniel was CEO and Managing Director, Global Social Media Practice for the Mediabrands Audience Platform, the digital media agency division of Interpublic Group of Companies (IPG). As Co-Founder and Managing Director of Spring Creek Group, a digital marketing agency, he oversaw its success and rapid growth which led to the sale to IPG in 2011. Mr. McDaniel is also involved in the enterprise software and online services sector, and currently serves as an Advisor to several early-stage SaaS marketing platform companies.
Mr. McDaniel holds an M.B.A. in Marketing and Technology Management from the Kellogg Graduate School of Management at Northwestern University, and a B.A. in Economics from Princeton University. He is based in ProQuest’s Seattle office.
About ProQuest (www.proquest.com)
ProQuest connects people with vetted, reliable information. Key to serious research, the company’s products are a gateway to the world’s knowledge including dissertations, governmental and cultural archives, news, historical collections and ebooks. ProQuest technologies serve users across the critical points in research, helping them discover, access, share, create and manage information.
The company’s cloud-based technologies offer flexible solutions for librarians, students and researchers through the ProQuest®, Bowker®, Coutts® information services, Dialog®, ebrary®, EBL™, and SIPX® businesses – and notable research tools such as the Summon® discovery service, the Flow® collaboration platform, MyiLibrary® ebook platform, the Pivot® research development tool and the Intota™ library services platform. The company is headquartered in Ann Arbor, Michigan, with offices around the world.