In Kathy Dempsey's fantasy world, what would everyone be? The words 'market segmentation' sound kinda dull, but Gina Millsap from Topeka and Shawnee County Public Library County shows how interesting and useful it can be. How does Jennifer Duvernay at ASU get such awesome photos for her marketing materials? And if you're looking for a super popular giveaway for students, Sheree Fu from Claremont Colleges has the scoop!
Check out these highlights from our session Making the Most of Marketing Resources at Your Fingertips at ALA Annual in Anaheim, CA.
And be sure to subscribe to our blog for more session highlights and future marketing tips, tricks and insights!