It’s getting increasingly important for librarians and information professionals to be seen and heard – but it’s not easy through the information noise that bombards patrons every day.
We are proud to announce a three-part Quantum series this fall, to help you communicate your message and connect with patrons.
[Photo: This series of sessions falls within the marketing "slice."]
About Quantum: Quantum is a FREE innovative skills development program provided by ProQuest. The program is designed to help librarians and information professionals expand their services and improve the flow of information within their organizations.
You'll find a wide array of hands-on training and resource materials to help you develop professionally and gain support from your management. Our goal is to inspire you to increase your visibility and value; we share best practices, ideas, and insights on HOW to do it. With Quantum, you can spark exponential productivity for yourself, your team, and your organization.
Session: Communicating Your Message --This Quantum session gives you tips and ideas to discuss with your colleagues on leveraging your position and boosting the usage of your tools and services. How can you market and spread the word within your organization, using all of the best means possible?
Questions: What are you offering? Who are your users? Where are they? What is the best way to reach them?
Solutions: Promotion, Packaging and Persuasion – using both traditional methods and new ways on the Internet.
This Quantum session discusses the business competencies necessary for marketing not only yourself but the information center as well. The outcome of the session is a clearer understanding of the three P's of marketing: promotion, packaging, and persuasion, as well as a rough draft of an elevator speech.
Presenter: Björn Olofsson, Customer Education and Training Specialist, ProQuest
New sessions, coming this fall!
Using Pinterest and Instagram to Connect with Patrons: Learn how to use Pinterest and Instagram to connect with your patrons and promote the library. Diane Schrecker, Curriculum Librarian at the Instructional Resource Center, Ashland University, will discuss using Pinterest in academic libraries. Danielle Salomon, Teaching and Learning Services Librarian and Social Media Manager at UCLA Powell Library, will discuss using Instagram to connect with students.
Using Twitter and Facebook to Connect with Patrons: Join David Lee King, Digital Services Director at Topeka & Shawnee County Public Library and author of Face2face, as he talks about using Twitter and Facebook to create great customer connections.
Click here to register for these webinars. (If you’re not already part of the Discover More Corps, we ask that you sign up before registering for sessions).