Join us on October 7 and October 14 for two free webinars focused on social media.
Click here to learn more and register. Registration is through the Discover More Corps online community.
These webinars are part of ProQuest’s Quantum continuing education program, a free program for current and future librarians and information professionals. Visit the Discover More Corps online community to learn more about the Quantum program, register for new sessions, and view recordings of previous sessions.
Monday, October 7, 2013, 3:00pm EST / 2:00 CentralUsing Twitter and Facebook to Connect with Customers
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David Lee King presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how Facebook and Twitter can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008. His newest book, Face2Face: Using Facebook, Twitter and Other Social Media Tools to Create Great Customer Connections, was published in September. David maintains a blog at http://www.davidleeking.com
Monday, October 14, 2013, 12:00pm EST/ 11:00 CentralUsing Pinterest and Instagram to Connect with Customers
Danielle Salomon, Teaching and Learning Services Librarian and Social Media Manager at UCLA, will discuss how UCLA's Powell Library uses Instagram to connect with undergraduates and engage in teaching and learning. Topics covered include: why an academic library might have more success using Instagram instead of Facebook or Twitter; the user demographics of Instagram; tips for posting; and examples of teaching and learning opportunities.
Diane Schrecker, Curriculum Librarian and Instructional Resource Center Manager at Ashland University, will present an overview of Pinterest, the popular online ‘pinboard.’ Topics explored will include how to: integrate existing library information resources to the Pinterest platform, develop original content using Pinstamatic, utilize web tools for creating audio and video content, cultivate boards that may be easily refreshed throughout the year, and present ideas for supporting education course work from a librarian and adjunct instructor’s perspective.