ProQuest is thrilled to announce a three-part Quantum webinar series this November and December to help libraries and information centers with marketing and advocacy.
Quantum is a FREE, professional development series to help information specialists and librarians hone their business and strategic competencies.
Check out the lineup:
How to Articulate Library Value - Presented by Kathy Dempsey
Thursday, November 20, 11 a.m. ET
Every librarian needs to be able to articulate his or her value at any given moment. Otherwise, you lose a chance to explain your work, to defend your profession, and to teach someone why the internet can never replace a library. If you cannot explain what your expertise is and why it's vital in two or three brief sentences—in words that your listener will understand and remember—then you need this workshop.
How to Create a Marketing Plan - Presented by Beth McGough
Tuesday, December 2, 11 a.m. ET
Creating a marketing plan is the cornerstone to a successful library marketing program. Join Beth McGough, Marketing Manager at ProQuest, as she shares the key elements of a marketing plan. Attendees will be presented with a practical step-by-step approach to creating a marketing plan and receive access to a template that they can use to craft their own marketing plans. Included will be an introduction to incorporating social media and an affordable social ad program into your marketing plan.
How to Work with the Common Core - Presented by Deb Bergeron and Wendell Butler
Tuesday, December 9, 11 a.m. ET
With an emphasis on informational text, critical thinking, persuasion and analysis, the Common Core State Standards require a focus on reading literacy across the curriculum. This can include primary sources, reference materials and the addition of complex text that extends beyond the textbook to support reading, writing and research across the curriculum. In this session, we will review:
• Necessary instructional shifts as Common Core is implemented
• An educator created research model
• Tools to support teaching Common Core State Standards
• Guides for Understanding Infographics, Primary Sources, Statistics and Writing Arguments