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Persona Studies
Deakin University
Open access
Peer reviewed
Reviewed by: Cheryl LaGuardia, research librarian, Widener Library, Harvard University

Published by Deakin University in Australia, Persona Studies “explores the construction of the public self... in a variety of contexts that includes online culture, professional practices, political cuture [sic], celebrity culture, film, television and popular music, game and leisure culture, [and] everyday life.” [from the journal website] It’s published biannually in April and October each year, and offers traditional academic articles as well as reports of creative practice. The editorial board seems to come mostly from Australia; many are listed without an institutional affiliation. The publication seeks material about the concept of persona in the contexts of consumerism, marketing, online & digital identities, life writing, celebrity, print media, war & terrorism, death & mourning, bodies, surveillance, children & family, and arts & crafts.

The current issue, for June 2017, offers the editorial, “Five Dimensions of Online Persona,” in which the authors “explore subjectivity and the public presentation of the self via networked technologies, and contribute to these expanding accounts by providing a brief overview of what [they] consider to be five important dimensions of an online persona…: public, mediatised, performative, collective, and having intentional value…, acknowledge[ing] that these dimensions are not exhaustive or complete, they are certainly primary.” The issue also contains four articles (“Get Off My Internets”: How Anti-Fans Deconstruct Lifestyle Bloggers’ Authenticity Work,” “The persona in autobiographical game-making as a playful performance of the self,” “Constructing the Antichrist as Superstar: Marilyn Manson and the Mechanics of Eschatological Narrative,” and “The Hyphenated Persona: Aidan Quinn’s Irish-American Performances,” as well as the Creative Practice hypertext work of electronic literature, “Alt-Right: Ctrl+A; Del,” which “explores the social media fatigue experienced by a woman operating in online spaces.” The previous issue, Volume 2, Number 2, 2016, offers the editorial, “Political Persona 2016 - an Introduction,” along with the six articles, “ME, YOU, And US: Constructing political persona on social networks during the 2015 UK General Election,” “Gas, grass or ass, no one rides for free: the mohawk mayor,” “From rock star to political star – curious case of Paweł Kukiz persona power,” “Riding on the "Crescendo" of Political Personas: Engendering a Female Political Icon,” “The Presidential Persona Paradox of Barack Obama: Man of Peace or War President?,” and “Trump and the Resurgence of American Noir.”

As the contents of these issues reveal, this is an eclectic publication covering timely subjects that are not particularly traditional academically, but which do display major paradigm shifts in the 21st century sense of public self, as well as mutating cultural and social tropes. Of interest to researchers in cultural studies, sociology, psychology, and related disciplines.
18 Oct 2017
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