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Abstract
In this century the water problem is worrying and alarming worldwide, and this is caused by over-exploitation of man that uses more than 50% for domestic use. Exacerbating the situation is the pollution caused by the companies, climate change and the excessive use in agriculture for irrigation. In this scenario take advantage big companies that are buying groundwater basins and aquifers to acquire a monopoly and to sell at high prices according to market rules. These giants, along with the financial institutions and states, hope for a water privatization because it could guarantee the modernization of a high-gain sector. The inclusion of big companies is leading to a water dictatorship and to attribute it the definition of Blue Gold. Various bodies have engaged in trying viable solutions and to make concrete actions, and they are also joined by some companies interested in preserving the indispensable resource. The case shows how, in addition to being the dominant company in the world for the production of packaged water, it is very attentive to the water issue and it is actively involved in raising awareness and to disseminate the concept of sustainable use of the same.
Keywords: big companies, blue gold, exploitation, internationalization, management, privatization.
1. Introduction
In the last few years the water has undergone a crucial transformation from essential and indispensable necessity for human survival to an economic good linked to market rules, thanks to which the multinational corporations profit and they get profits. Water should be unbound from market rules and especially from the power, and everyone should be guaranteed the access without discriminations or tied to economic interests. Many countries, nowadays, suffer and die for the lack of water and they are protagonists of wars for the usufruct of that good property (Galiani et al., 2005). An evident example is in the Middle East that fights for the water management. The reasons behind the war are political one on hand, linked to the power and profit, and one the other hand they can be considered cultural that affect the role of water in society (Araral, 2009).
In this context, the big companies have a predominant role because they are taking possession of the water resources to make money and manage consumption. This...