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FACTORS AFFECTING INFORMATION PROCESSING OF INTERNET ADVERTISEMENTS: A TEST ON EXPOSURE CONDITION, PSYCHOLOGICAL REACTANCE, AND ADVERTISING FREQUENCY
FACTORS AFFECTING INFORMATION PROCESSING OF INTERNET ADVERTISEMENTS: A TEST ON EXPOSURE CONDITION, PSYCHOLOGICAL REACTANCE, AND ADVERTISING FREQUENCYLi, Cong; Meeds, Robert.
American Academy of Advertising. Conference. Proceedings (Online); Lubbock : American Academy of Advertising. (2007): 93-101.
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