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ABSTRACT
Bike-sharing as one of the shared economy services is widely used and popular, especially among young people. However, as Europe's population ages, the silver economy and its consumers increasingly come to the fore. This article aims to identify the interests of consumers over the age of 50 in bike-sharing and identify the factors affecting them. A survey was conducted in the Slovak republic, and 218 responses were used in this article. Results show that 15% of respondents are absolutely determined not to use this service, and 32 % would probably not use it. The most common reason that discourages people from using bike-sharing is weather and, subsequently, the use of own bicycle and responsibility. In addition, an analysis of the factors affecting willingness to use bike-sharing revealed associations between interest in bikesharing and age, education occupation, access to a bicycle, and travel preferences related to transport mode, physical effort, use of ICT during travel and environment protection.
Keywords: consumer behaviour, silver economy, bike-sharing, preferences, older people
1.INTRODUCTION
Innovations in location-based services, internet technologies, and mobile technologies have enabled the development of shared transport. Shared transport is an innovative transport strategy that allows users to gain short-term access to modes of transport such as cars, bicycles or micro-scooters on demand (Cohen and Shaheen, 2016). One of the primary tasks of shared transport is to reduce the number of means of individual passenger transport in the transport infrastructure. However, this goal can only be achieved if people have at their disposal an alternative form of transport that will be more advantageous for them than individual passenger transport in terms of money, time saved but also comfort. One of the shared transport services is bike-sharing. Bike-sharing is a one-way service mostly used for commuting to work, school, or errands in an urban area. It is often used as the last leg of public transport trips (AriasMolinares, García-Palomares, 2020). Constant development and innovation in the ICT field caused bike-sharing to become an easily accessible mode of transport around the world (Radzimski and Dziecielski, 2021; Böcker and Anderson, 2020). In addition to traditional individual benefits resulting from cycling, such as improving health, reducing costs and travel time, bike-sharing also brings with it the creation of innovative business models...