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THE INTERPLAY BETWEEN BRAND GLOBALNESS AND LOCALNESS FOR ICONIC GLOBAL AND LOCAL BRANDS
THE INTERPLAY BETWEEN BRAND GLOBALNESS AND LOCALNESS FOR ICONIC GLOBAL AND LOCAL BRANDSLiu, Yu; Tsai, Wanhsiu (Sunny; Tao, Weiting.
American Academy of Advertising. Conference. Proceedings (Online); Lubbock, (2018).
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