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ABSTRACT
The world is one big marke, todayt. Today's accelerated globalization means that every individual, every organization, every country, every language, culture, all spiritual forms of culture must compete with others for their share of world citizens, tourists, investors, followers, students, international media, believers, people who they speak your language, they live there with you. Cultural tourism is being promoted as an increasingly attractive tourist segment. Thus, it is becoming more and more interesting, both for researchers and for creators of economic development policies who recognise this area as a significant national economic resource. Even less economically developed nations that continuously lag in economic development and national economic competitiveness are developing strategies to attract tourists by promoting their cultural heritage. Still, how to be yourself and recognisable with all these changes, how to preserve your identity. During the last two decades, intensive scientific and professional activities have been initiated in order to explore the role and authenticity of cultural tourism and, with that, its importance in the context of national development strategies. The world is rapidly becoming more integrated, and local developments are increasingly linked to politics and economics. Globalisation has had significant impacts on tourism. The dynamics of globalisation are also causing continuous changes in tourism (Buhalis, 2001). Therefore, to understand the vital link between globalisation and tourism, we need to clarify the various concepts we offer through tourism. The emergence of globalisation provides suitable conditions for promoting tourism. However, along with this fact, a competitive advantage will also be created between more developed countries and the least-developed countries in the race to compete for their share, which will result in an imbalance between supply and demand. Countries that offer recognisable and authentic tourism products can benefit the most. A tourism-oriented country like Croatia will, with very little change in globalisation, or only a brief globalisation-related change, have development opportunities and will stay caught up. In most scientific discussions, it is clear that continual re-examination is taking place regarding the extent and nature of the actual share of experience in tourism that is based on the element of national identity. This paper explores the relationship between national identity, both ethnic and national, in the context of defining cultural tourism on the example of...