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Abstract
The rural culture construction has become a hot topic worldwide. How to integrate the cultural memory contained in the countryside into an “IP” so as to promote the rural revitalization is an issue worthy of exploration. The integration of digital technological achievements and the activation of communication patterns can help with its construction without doubt in the current information, scientific and intelligent age. The research in this paper started with the creative design from the perspective of “IP” to explore notes in the rural culture construction as well as the prospect of “IP” design of rural cultures.
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