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Scholarly Journal

The Rise of Storytelling as the New Marketing

Pulizzi, Joe. Publishing Research Quarterly; New York Vol. 28, Iss. 2, (Jun 2012): 116-123. DOI:10.1007/s12109-012-9264-5

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Abstract

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More and more large and small brands are engaging in a marketing activity called content marketing: the idea that storytelling is key to attract and retain customers. Content marketing expert Joe Pulizzi details the history of content marketing, the opportunities, and six differences that separate good to great content marketers for publishers.[PUBLICATION ABSTRACT]

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Details

Title

The Rise of Storytelling as the New Marketing

Author

Pulizzi, Joe

Pages

116-123

Publication year

2012

Publication date

Jun 2012

Publisher

Springer Nature B.V.

ISSN

10538801

e-ISSN

19364792

Source type

Scholarly Journal

Language of publication

English

DOI

https://doi.org/10.1007/s12109-012-9264-5

ProQuest document ID

1013613829

Springer Science+Business Media, LLC 2012

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