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Note: The merger of the two competing brokerages, which are leaders in the social media space, makes sense for several reasons.
Online brokerages TradeKing and Zecco, which were both created six years ago and have placed social media at the forefront of their strategy, have agreed to merge their businesses.
They aim to create a brand that will directly challenge the "big five" brokerages - Schwab, Fidelity, TD Ameritrade, Etrade and Scottrade - by offering the independent investor "a better deal," the brokerages said in a statement.
The merger makes sense for several reasons. As two of the best-known deep discount firms, TradeKing and Zecco compete for many of the same customers. In addition to their innovative work in the social media sphere, they are also both recognized for their...