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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Carmine Gallo. New York: McGraw-Hill, 2010. 256 pp. ISBN: 978-0-07174-875-9. $25.00.
He was one of the richest men in the world, a noted philanthropist, and the hero of a new comic book. What more could a person want? Steve Jobs, the co-founder of Ap-ple, is the man who has put a small "i" in front of many items and forms of communica-tion. And he has put the capital "I" in the word "innovation."
Carmine Gallo's study of the ideas that made Jobs one of the leaders in global business and culture focuses on the creative process we have come to call innovation, a word we often confuse with invention. He...