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Are reduced maintenance costs a big part of the discount airline's winning streak?
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SOUTHWEST AIRLINES, America's largest discount carrier (and its second-largest domestic airline in market share, just behind Delta Air Lines) has long been a subject of interest for business travellers. What's the secret to the carrier's continued success? Last July, The Economist speculated that Southwest's secret is that its "staff... affect a madcap jollity reminiscent of British holiday camps in the 1970s."
That's part of the story. But Southwest is...