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Abstract
This research paper describes the invention and accessibility of internet connectivity and powerful online tools has resulted a new commerce era that is e-commerce, which has completely revolutionized the conventional concept of business. E-commerce deals with selling and purchasing of goods and services through internet and computer networks. E-commerce can enhance economic growth, increase business opportunities, competitiveness, better and profitable access to markets. E-Commerce is emerging as a new way of helping business enterprises to compete in the market and thus contributing to economic success. In this research paper we will discuss about advanced SWOT analysis of E-commerce which will comprise of strengths, weaknesses, opportunities and threats faced by e-commerce in current scenario.
Key words
E commerce, competitive advantage, internet
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1. Introduction
Basically e-commerce is the buying and selling of goods and services on the internet and on different online networks especially World Wide Web. The development of e-commerce has led to companies moving much of their business efforts to online environments. Dot com craze has stimulated a global commercial environment which is now being exploited by many firms who are engaged in e-commerce.
According to the editor-in-chief of International Journal of Electronic Commerce, Vladimir Zwass, Electronic commerce is sharing business information, maintaining business relationships and conducting business transactions by means of telecommunication networks.[1]He mentioned that in its purest form e commerce has existed for over 40 years originating from the electronic transmission of message during the Berlin airliftin 1948.From this,[2]electronic data interchange was the next stage of e commerce development. In 1960 a cooperative effort between industry groups produced a first attempt at common electronic data formats. The formats however were only for purchasing, transportation and finance data and were used primarily for intra industry transactions. It was not until the late 1970s that work began for national Electronic Data Interchange (EDI) standards which ...
2. E-commerce Processes:
According to our view point process of e-commerce takes place under the following steps as shown in the diagram developed well into the early 1990s.A wide range of business activities are related to internet e.g. internet commerce (i-commerce) virtual commerce(v-commerce) cyber commerce (c-commerce) web commerce(w-commerce).The use of internet has made...