Content area

Details

Title
Christian Homburg/Sabine Kuester/Harley Krohmer Marketing Management: A Contemporary Perspective
Author
Krügerke, Christian
Pages
262-263
Publication year
2009
Publication date
Aug 2009
Publisher
Springer Nature B.V.
ISSN
16141822
e-ISSN
18645410
Source type
Scholarly Journal
Language of publication
German
ProQuest document ID
1113300343
Copyright
Gabler Verlag 2009