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Christian Homburg/Sabine Kuester/Harley Krohmer Marketing Management: A Contemporary Perspective: McGraw-Hill Education Maidenhead/Berkshire (UK) 2009 642 Seiten, 52,40 [euro] ISBN: 978-0-07-711724-5
Krügerke, Christian.
Controlling & Management; Wiesbaden Vol. 53, Iss. 4, (Aug 2009): 262-263.
DOI:10.1007/s12176-009-0081-4
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Title
Christian Homburg/Sabine Kuester/Harley Krohmer Marketing Management: A Contemporary Perspective
Author
Krügerke, Christian
Pages
262-263
Publication year
2009
Publication date
Aug 2009
ISSN
16141822
e-ISSN
18645410
Source type
Scholarly Journal
Language of publication
German
ProQuest document ID
1113300343
Copyright
Gabler Verlag 2009





