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Hajo Riesenbeck, Jesko Perrey Power Brands: 2. überarb. u. erw. Aufl. Wiley-VCH Verlag GmbH & Co KGaA Weinheim 2009 348 Seiten, 42,00 [euro] ISBN: 978-3-527-50390-2
Mack, Simone.
Controlling & Management; Wiesbaden Vol. 54, Iss. 4, (Aug 2010): 281-282.
DOI:10.1007/s12176-010-0085-0
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