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General Motors is rolling out a program to help dealers choose the best software vendors to plug into their dealership management systems.
Starting early next year, GM will certify providers of customer-relationship management software, finance and insurance programs and other products in a bid to steer dealers to the offerings that can make their lives easier.
"It's about identifying those vendors that dealers believe add value," says Chuck Thomson, GM's general manager of retail sales support. "Who are the good vendors? Then we focus on helping the dealer integrate those pieces."
The certification process is the next phase in GM's Integrated Dealer Management System, which was started...