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Key words: Internet video, Quality of Experience, Internet video advertising, Video ad format.
Abstract: Modern systems of Internet video advertising are among the fastest growing business concepts. Interactive character of Internet video advertising makes possible a faster development of systems and applications, while simultaneously providing a greater effect of the video content on the user. Raising the end-users ' awareness about the quality of the multimedia content is one of the major trends in the contemporary multimedia communications. The quality of the end-users ' satisfaction has become a relevant standard for measuring the quality of applications. As collecting fees for Internet advertisements is an important business aspect, the options for improving methodologies of calculating Internet ad fees must be determined. The duration and format of Internet video ads, in correlation with the quality of the users ' satisfaction, are the starting point for the improvement of the Internet video advertising effectiveness.
1. INTRODUCTION
Contemporary Internet-based communication trends continually provide new opportunities for information placement, presentation and application. We are witnesses of the rapidly growing trend of video materials usage for various on-line business purposes, and on-line video advertising is one of them.
This form of advertising has become one of the fastest growing, Internet-based business concepts. In addition, the growing number of users with a wide range of Internet access provides a foundation for an increasing number of users interested in the on-line video content.
The development of the Internet technologies also gave rise to the improvement of the services and applications in terms of shifting from the static concept to the interactive one. Compared to other forms of Internet advertising, interactive video advertisements have a greater impact on end-users than any other form of on-line advertising.
According to the research conducted in this field, the application of interactive video content results in a greater participation of users and in a stronger interaction between advertisers and users, than when other, static, media are used to convey the information browsed by the users [I].
It is therefore understandable that raising the end-users' awareness about the quality of the multimedia content is one of the major trends in the contemporary multimedia communications. In order to secure an adequate quality of the content that would please...