Modelling the influence of green brand image on brand loyalty in technology products: Relationships among green brand image, brand identification, perceived value and brand loyalty - ProQuest

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Modelling the influence of green brand image on brand loyalty in technology products: Relationships among green brand image, brand identification, perceived value and brand loyalty

Kuo, Hui-yi. Alliant International University ProQuest Dissertations Publishing, 2012. 3544331.