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Abstract
Many health care organizations use Facebook and Twitter to: * promote employee and community activities; * communicate opportunities for better health; * introduce new and advanced medical procedures; * spotlight employee volunteer efforts; and * keep employees and patients up-to-date on the impacts of weather-related events or emergencies. The study found that consumers do not object to having their conversations monitored as long as the conversations can help them improve their health. 3 Some key points of that survey include: * 61 percent of consumers reported they are likely to trust information posted by providers, and 41 percent are likely to share information with providers via social media. * More than 75 percent of consumers reported they would expect health care organizations to respond within a day or less to appointment requests via social media; others reported they would expect a response within a few hours. * 45 percent of consumers said information found in social media would affect their decisions to seek a second opinion; more than 40 percent reported information found via social media would affect the way they coped with a chronic condition and how they approached diet and exercise.
