Understand the value of packaging

Abstract

Packaging value is the "Holy Grail" for packaging leaders across the value chain. The packaging world is still trying to break the code and they are getting closer. They have identified a number of components and tests that they can use to help them understand if the new packaging on a product refresh or a new product is worth the money. Having reviewed value definitions, trend importance and product/package relevance, let's cover some of the package-related testing that can be conducted to better understand packaging value. Behavior scan test markets are often identified as the best way to understand packaging value because you can test new and current packaging with real consumers over time.