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Title
The Effects of Advertising Expenditures: Evidence From an Analysis of Major Advertisers
Author
Stansell, Stanley R; Harper, Charles P; Wilder, Ronald P
First page
86
Publication year
1984
Publication date
Fall 1984
Publisher
University of New Orleans, Division of Business and Economic Research
ISSN
1058-3300
Source type
Scholarly Journal
ProQuest document ID
1295912213