Document Preview Unavailable
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior
McQuiston, Daniel H. Journal of Marketing Vol. 53, Iss. 2, (Apr 1, 1989): 66.You might have access to this document
-
Try and log in through your institution to see if they have access to the full text.
Log in through your library




