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Sam Ben-Avraham to Launch Liberty Fairs Trade Show
The Las Vegas trade shows are about to get another entrant in Liberty Fairs, a new exhibition that industry veteran Sam Ben-Avraham will launch in August.
Ben-Avraham was the founder in 2003 of Project, which he sold to Advanstar Communications in 2005 for about $38 million. Since then Advanstar has grown Project into its marquee men's show in both Las Vegas and New York.
Liberty Fairs will be staged at the Sands Expo in the Venetian/Palazzo complex and will focus on the men's denim and contemporary market, in competition with Project. Ben-Avraham, whose non-compete agreement with Advanstar expired last month, is expecting to host about 250 brands in the August edition.
"When I sold Project I did not think I would get back into the trade show business. I wouldn't be doing this if I didn't think there was an opportunity and a need for something different," said Ben-Avraham, who also owns the three Atrium specialty stores in Manhattan, Brooklyn and Miami. "The world has changed so much...