Microsoft & Dx3 Partner to Challenge Some of Toronto's Top Creative Agencies to a Digital Showdown Supporting Movember: Creative directors to vie for a trip to Cannes in the Microsoft Advertising Xbox Challenge

Abstract

-- Invited agency teams will be briefed on the morning of March 6, 2013 at Dx3 following a keynote address by Benjamin Palmer, co-founder and CEO of Barbarian Group. -- Agency teams will have approximately 27 hours to respond to a creative brief developed for Movember Canada's 2013 campaign. The response must utilize Microsoft Advertising digital advertising platforms including [Skype] and Xbox. -- All work will be presented in random order to a team of judges the afternoon of March 7th. -- The creative director of the winning agency will win a trip to the 2013 Cannes Lions Advertising Festival, in Cannes, France June 16 to June 21, 2013. Other members of the winning team will take home an Xbox and Kinect prize pack (maximum of four prize packs available to be won with an approximate retail value of $350 each).