Status symbols in triathlete culture

Abstract

Triathlon status symbols allow community members to gain prestige. The accrual of paraphernalia, such as race apparel and bumper stickers, provide individuals with a means to display their accomplishments for non-participants, too. Ethnographic fieldwork, questionnaires and interviews provided insight into a variety of experiences. The individual nature of the sport is reflected by a participant‘s decision to display status markers. Car signs (e.g., bumper stickers and license plate frames) are displayed by a quarter of race participants. They come in a variety of forms allowing the car‘s driver to communicate with triathletes and non-triathletes while driving on the road. The most prestigious triathlon race is the Ironman. The M Dot Ironman logo appears as a decal on vehicles and as a mark of permanence on the body. Tattoos act as a formal communication system in a similar manner to car signs. Triathletes display status symbols to garner respect from their peers and separate themselves from the larger society.