Content area
Full Text
INTERNET BUSINESS NEWS-(C)1995-2013 M2 COMMUNICATIONS
Users of Eloqua's marketing automation platform can now access ZoomInfo's detailed profiles of 65m businesspeople and 6m businesses from within Eloqua, a wholly-owned subsidiary of Oracle (NASDAQ: ORCL).
The ZoomInfo Data Append SparkPlug automatically adds real-time data to information submitted by prospects via Eloqua Web forms. The SparkPlug reduces form abandonment by allowing marketers to use much shorter forms - they no longer need fields such as job...