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PDN looks at a variety of promotions-expensive and inexpensive, online and printed-to find out how they were made and why they caught the attention of art directors and photo editors.
10 STAND-OUT PHOTO PROMOS
PROMO: Set of four, 4 x 6-inch postcards (with images on both sides) in acetate envelopes
NUMBER: 80
TWO TO THREE times a year, Edwin Tse, a New York City-based fashion and portrait shooter, selects eight of his recent images to print on a set of four double-sided postcards. Using clear envelopes that he orders in bulk online, he sends the postcards to a select group of clients. He also saves several to give to clients after a shoot or to use as leave-behinds after a meeting. That's how Brenda Milis, director of photography at Bloomberg Markets received a set of the postcards. She liked that each pack of postcards, which include both fashion shots and portraits, black-and-white and color images, showcase Tse's "gorgeous and extremely consistent shooting style."
That consistency is something Tse strives for, both in his shooting and in...