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Povzetek: Slovenija predstavlja za Hrvasko drugi najvecji emitivni turisticni trg, zato je seveda pomembno preuciti, kaksno percepcijo imajo slovenski obiskovalci o njeni turisticni ponudbi na Hrvaskem. Dobra turisticna ponudba, imidz drzave in osebne izkusnje obiskovalca so izjemno pomembni pri ugotavljanju in nato zadovoljevanju zelja in potreb obiskovalcev. Zato je bil ñamen pricujoce raziskave preuciti percepcije turisticne ponudbe, s posebnim poudarkom na ugotavljanju razlik med razlicnimi skupinami obiskovalcev, zlasti glede njihovih sociodemografskih znacilnosti. V raziskavo smo vpeljali tudi pojem nostalgije, ki je za percepcijo turisticne ponudbe izjemnega pomena, zlasti na podrocju bivse SFRJ. Pojav jugonostalgije se je izkazal kot pomembna razlikovalna znacilnost pri preucevanju percepcije turisticne ponudbe in splosnega imidza drzave. Posebej pomembno je ob tern poudariti, da jugonostalgija med slovenskimi obiskovalci pomeni afektivno znacilnost, ki vpliva na odlocitev o obisku Hrvaske. Raziskava je tudi pokazala, da slovenski obiskovalci ? pretezni meri pozitivno zaznavajo turisticno ponudbo Hrvaske. Vendar pri tern obstajajo bistvene razlike ? percepciji ponudbe med razlicnimi skupinami obiskovalcev glede na njihove sociodemografske znacilnosti. Razlike smo najprej opazili med moskimi in zenskimi obiskovalci, nato mlajsimi in starejsimi obiskovalci ter nazadnje tudi med enkratnimi in veckratnimi obiskovalci.
Kljucne besede: percepcija, turisticna ponudba, jugonostalgija, Hrvaska
THE PERCEPTION OF CROATIAN TOURISM BY SLOVENE VISITORS
Abstract:
Slovene tourists represent a third of the Croatian tourism market; hence it makes sense to assess the perception they have about Croatian tourism. A good tourism offer, the image of the country and the personal experience, are paramount in defining and satisfying tourists' wishes and needs. Therefore, the purpose of the study is to examine the perception of Croatian tourism with a special emphasis on identifying differences between different groups of visitors based on their socio-demographic characteristics. A concept of nostalgia was introduced into the research since it is very important to identify its impact on the perception of tourism between citizens of the former Yugoslavia. A concept of yugo-nostalgia proves to be an important differential characteristic in relation to the perceptions of tourism and the country's image. It is necessary to stress that yugo-nostalgia among Slovene visitors means an affective characteristic, which influences the decision to visit Croatia. The survey also shows that visitors' perspective of destination's tourist offer was positive. But there are significant differences in the perception of...