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Founded on a spot of profound natural beauty along northwest Florida's upper Gulf Coast and also on one of the state's most historic sites, Port St. Joe and its 3,500 residents greet visitors with a wide variety of activities and graceful, welcoming smiles. This place is a chorus of "Good morning" and "Good evening," of homecoming parades and Friday night lights, of "Yes, ma'am" and "Y'all come back real soon."
"You can have the prettiest beaches in the world, and we do, and so many other things, but without friendly people, it's all a waste," she said. "This is a real small town, with all of the good things that represents. It's very much like going back to Mayberry."
"Not many people know about this area -- Florida's Forgotten Coast," said Frank Cook, a frequent visitor from the Atlanta area. "People don't know how serene it can be here. Let's keep it this way. Let's keep this to ourselves. Let's not tell anyone."