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Sainsbury's is to relaunch its Tu clothing brand in September as it chases a bigger slice of the non-food market.
The relaunch includes a new logo, strapline and brand positioning. Tu, meaning 'you', will solely be a fashion brand and will no longer appear on any of the grocer's homewares products.
A marketing campaign, using the strapline 'Live Your Style' will support the launch.
Sainsbury's said the relaunch brings renewed focus to key categories including womenswear, accessories, lingerie and denim. Collections have been streamlined to include more...