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ABSTRACT
This paper is an empirical study based upon tourist satisfaction with the services of tourist guide hired by them while visiting Kurukshetra a world known pilgrimage destination. A total number of 110 tourist those had hired guide during their visit to Kurukshetra. Chi square test was implemented to find out the association between tourist satisfaction and services of tourist guide.
INTRODUCTION
Kurukshetra is world famous tourist destination ally for its pilgrimage centers and monuments and for educational institutions. Larg ber of tourist visits this destination prominently domestic tourist. Since role of tourist also very significant to build up the better future kurukshetra as a tourist destination. ing are given the tourist arrivals at kurukshetra in last decade.
Since popularity of kurukshetra is gaining new height as a tourist destination so as the role of tourist guide is also become important. State government too had paid attention towards it and introduced Post graduate diploma in tourist guide training at the Department of tourism and Hotel management at Kurukshetra University. But this course last only for three years and then due to lack of admission it was closed. But in the meantime 10-12 educated tourist guides were produced by the university and most of them also got license from Haryana tourism to practice in Kurukshetra as government approved guides on fixed rates. Though at present few of government approved guides are serving as tourist guides and many of the unofficial guides are providing their services to tourists.
REVIEW OF LITREATURE
Holloway.j.C (1981) suggests that the guiding role is not yet institutionalized, and remains open to interpretation by guides and passengers alike. The role of guiding involves a number of subsidiary and sometimes conflicting sub-roles, of which the information-giving function is emphasized by guides themselves, in their drive for professional status. Guides are found to develop manipulative and dramatic skills to satisfy their passengers' quest for a unique touristic experience. The mediation of the guide as "culture-broker" eases and may make more meaningful the contrived and artificial relationship between tourists and their hosts. This study was based on data derived from research combining observation and extended interviews, the relationship between guides, drivers, and their passengers had examined.
Abraham Pizam and Gang-Hong Jeong(1996) also carried out similar...