Content area
Full Text
ABSTRACT
Consumers who had been purchasing fruits and vegetables from traditional sources such as street vendors, small retail shops near the house etc. are moving towards organized modern retail outlets .Fruits and Vegetables are highly perishable commodities and selling the products poses real problems for the retailers. One of the major problem is managing the unsold products in their stores .The instore losses in fruits and vegetables in terms of spoilage, weight loss, loss of freshness, handling problems could be effectively managed to reduce the dump (unsold) value. This is critically important in meeting the customers' requirement besides reducing the losses to the company therefore the case firm intended to formulate suitable strategies to reduce the perishable dump and to increase the sales volume of fruits and vegetables. The overall objective is to study the Instore dump (unsold) control analysis with special reference to fruits and vegetables for the case firm.
Keywords: Dump (unsold), Quality of fruits and vegetables, Quality Control.
(ProQuest: ... denotes formula omitted.)
INTRODUCTION
The organized fruits and vegetables retailing is gaining momentum in the country and fruits and vegetables forms a major category in retail chains. Consumers have wide range of retailing formats to choose for purchasing fruits and vegetables. Consumers who had been purchasing fruits and vegetables from traditional sources such as street vendors, small retail shops near the house etc. are moving towards organized modern retail outlets. Fresh fruits and vegetables are inherently perishable. During the process of distribution and marketing, substantial losses are incurred which range from a slight loss of quality to total spoilage. Postharvest losses may occur at any point in the marketing process, from the initial harvest through assembly and distribution to the final consumer. The causes of losses are many: physical damage during handling and transport, physiological decay, water loss, or sometimes simply because there is a surplus in the marketplace and no buyer can be found. But India loses about 35-40% of the produce due to improper Post Harvest Management. A loss estimated at Rs 40,000 crores per year. India wastes fruits and vegetables every year equivalent to the annual consumption of the United Kingdom. (www.postharvestindia.net)
The case firm is one of the largest food retailers in India offers fruits and vegetables...