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FAM Brands Acquires Zobha
-- KARYN MONGET
FAM Brands LLC has acquired the Zobha brand of activewear from Kellwood Co.
WWD reported in June that Kellwood had entered into an agreement to sell the Zobha brand to an "undisclosed third party." Both Kellwood and Zobha said in May that strategic options for the brand would be explored. Kellwood bought the Mill Valley, Calif.-based firm in 2011.
The premium Zobha label will round out FAM's activewear and casualwear portfolio for men, women and children, which includes Marika, Balance Collection, Bally Total Fitness, Tehama, Peace and Pearls and La Vie Jet Setter.
Frank Zarabi, owner and chief executive officer of Commerce, Calif.-based FAM Brands, said the acquisition...