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NEW YORK -- Bergdorf Goodman wants to maximize its already highly productive selling floors by layering in exclusive lines with luxury standards. Next month, the store opens a Best & Co. children's shop. It's a brand sold only in Greenwich, Conn. Last week, Bergdorf's gave one of its lushest women's labels, Agnona, its own shop in a prominent spot on the fourth floor.
Agnona was selling at Bergdorf's previously, but according to Ron Frasch, Bergdorf's chairman and chief executive officer, the label has more growth potential than any other women's collection at the store, considering it's new space and product range, including ready-to-wear, sportswear and home products. Meanwhile, Best & Co., he said, could amount to a "megaleap" in children's volume.
Agnona's Plan
Bergdorf Goodman launched a 500-square-foot Agnona shop on its fourth floor last Thursday, elevating a brand that embraces elegance, ease and exclusive luxury fabrics.
The new shop comes at a time when the owner of Agnona, Emenegildo Zegna Corp., plans to raise awareness and volume of the brand in the U.S. and Europe. It's a vertically structured brand, creating its own fabrics, designing garments and operating stores.
A store in SoHo on Spring Street here is planned for spring 2002, and remodels and new sites, both in-store and free-standing, are in the works in Italy, in such places as Venice, Florence, Milan, Cortina and Sardinia. Agnona, based in Italy, has factories that create...