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Abstract
Thurstone's Comparative Judgment Model was applied to measure characteristics of tourists' after-trip perception of landscape preference in the Confucius Temple, a famous historical block in Nanjing City. The results show that (a) as time goes by, the tourists' time perception differentiation has continuously sublimated from the general experience into the peak experience, and gradually evolved into the core experience element in the overall perception. In terms of content, perceptional contents of tourists decrease in sequence of the Confucian culture, the commercial culture and the culture of refined scholars. As a whole, tourists' after-trip perception differentiation has 3 sections: halo zone, sub-halo zone, and gray zone, (b) Because of tourism development, the Confucian culture is influenced by other cultures, and the commercial culture shows the trend of "over-generalization", and the culture of refined scholars has weakening carriers and modes of inheritance. Inheritance of its unique cultural connotations deserves increasing attention.
Keywords Historical and cultural block, After-trip tourist perception, Thurstone's Comparative Judgment Model (TCJM), the Confucius Temple of Nanjing
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1 Introduction
Historical and cultural block as an important part of urban open space stores and inherits certain cultures. Tourist functions of historical and cultural block have been highlighted with the further development of urban tourism and expansion of its types in recent years, and won increasing popularity among visitors. As characteristic tourism landscapes in a city, historical and cultural block has not only solid landscape features, but also passive perceptual characteristics because of visitors' appreciation. In this sense, tourists' landscape preference and perception of historical and cultural block become a rational synthesis of historical image, cultural connotation and humanistic emotions and current cultural inheritance. Reviewing the following problems from the perspective of tourists' perception is of high scientific value and research significance for maintaining and inheriting growth texture of historical and cultural block, further exploring intrinsic cultural value of the block, creating original landscapes and atmosphere based on tourists' perception and experience, improving tourists' perception connotations and satisfaction degree, and constructing a favorable image of the block and promoting its healthy development. For example, what influence does tourism development have on the protection of original physical landscapes and sustainable inheritance of spiritual cultures in historical and cultural blocks? What...