Content area
Abstract
With cahier JM, the new detachable supplement found in the middle of Le Journal de Montreal, readers get two newspapers in one. JM, which may be pronounced j'aime ("I like" or "I love"), will feature practical content designed to address readers' daily concerns. Through its original visual style, cahier JM showcases its distinctive personality and affinity with Le Journal de Montreal. It features a vibrant entertainment section that reports on the latest arts and culture news, from near and far. It also features sections devoted to food, health, fashion, travel, books, and technology - along with plenty of photos, Louise Deschatelets's popular column, games, horoscopes, weather, and comics.
For the sixth time in its history, Le Journal de Montreal is revamping its logo. It is now made up of four graphic blocks that represent the newspaper's four delivery platforms. The new logo is more agile and flexible - and adaptable to all situations. The change reflects the newspaper's ambition to modernize. "On the eve of the 50th anniversary of Le Journal de Montreal, we wanted to provide our readers with a newspaper that meets their needs and, above all, reflects who they are. While we believe that the digital delivery of news will continue to develop, we're convinced that print papers and reader-friendly design are important. That is why our new tagline - Le journal qu'on aime lire ("The paper people like to read") - seems like such a natural fit. Every day, we strive to produce a newspaper that 2.4 million readers like to read," says Lyne Robitaille, Executive Vice-President, Quebec, for Sun Media and President and Publisher of Le Journal de Montreal.