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51-0372 HD30 2012-31189 CIP Lafley, A. G. Playing to win: how strategy really works, by A. G. Lafley and Roger L. Martin. Harvard Business Review Press, 2013. 260p index afp ISBN 9781422187395, $27.00
A few years after Procter & Gamble, the venerable US-based consumer products multinational, bought the brand Oil of Olay, it was clear that the brand...
