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Have you ever asked yourself why you lost sales opportunity? Have you ever had a sleepless night as to why the "sure thing" you had been counting on closing and had in your forecasr fot the prior three months was lost to a competitor? Of course you have; we all have.
We all are aware of the incredible pressures we face to increase revenue, improve employee productivity and reduce costs in today's business environment As an industry, we know the importance of benchmarking & continuous improvement in order to drive the overall health of any organization's long term success.
However, do we take the time to thoroughly assess our competition & their capabilities? Conducting a competitive analysis is something we should analyze when we are doing a business plan.With this analysis you can get a baseline for what makes your company unique and that gives insight into the characteristics that you can capitalize upon in your local market You need to understand how your competitors compete for market share; your customers' dollars &...