Content area
Abstract
(Marketwired - Dec. 2, 2013) - Pizza Pizza, Canada's leading pizza chain, recently launched its "Club 11-11" loyalty program, which is exclusive to Pizza Pizza and offers a hybrid loyalty and gift card all-in-one. Consumers will earn dough for doing something they've been doing consistently, and increasingly, for more than 46 years: enjoying Pizza Pizza's diverse menu.
As an introductory offer, customers who enroll in the card-based program collect a 10 per cent credit on every walk-in or pick-up purchase made at any of Pizza Pizza's 390 restaurants in Ontario, Manitoba and Saskatchewan. The credit - called "Pizza Pizza Dough" - is automatically loaded on the loyalty card, separate from any pre-loaded cash amounts. On every 11th purchase, the earned "dough" from the previous ten purchases is unlocked for redemption on walk-in or pick-up purchases.
"We've always believed that customer loyalty deserves recognition and appreciation," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Over the years, we've tried to express our gratitude through seasonal promotions, contests and community sponsorships. Now, thanks to our new Club 11-11, we can provide new perks and rewards. We're delighted to thank our customers in this new, tangible and tasty way."