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MATTHEWS, N.C., Dec. 3, 2013 /PRNewswire/ -- Americans love to shop during the holidays ... and despite the growth in e-commerce, they still prefer to make most gift purchases in stores close to home, according to a recent national survey conducted for Family Dollar (NYSE:FDO).
Seven in 10 consumers say they describe themselves as in-person shoppers, while only 30 percent say they would be best characterized as online shoppers. Also, more than half of surveyed consumers say they expect to travel 10 miles or less when looking for the majority of their gifts this season.
These and other insights from the survey fielded on behalf of Family Dollar indicate that convenience and price continue to play a major role in Americans' shopping habits, especially during the holidays.
Other consumer shopping insights revealed by survey respondents:
Home for the Holidays: During the holiday season, 93 percent of consumers consider spending time at home to be more important than traveling, which is favored by...